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ClarityRay Battles Ad Blockers With $500K In Funding

Sat, 19 May 2012 09:50:14 +0000

Some of you are probably reading this post with ad blocker right now — and to be honest, I don't blame you. Sure, there's the occasional amusing or genuinely useful ad, but not terribly often, so why not install a plugin and avoid the whole mess? Of course, those ads make money, so if ad blockers become widespread enough, it could be a real problem for online publishers (who have enough problems already). Israeli startup ClarityRay says it's not something looming in the misty future — it's happening now, and it's only going to get worse.

Real Tech Alert: Elon Musk’s SpaceX Falcon 9 Ready For Takeoff To International Space Station

Sat, 19 May 2012 09:50:14 +0000

SpaceX, the private space exploration company founded by PalPal and Tesla Motors co-founder Elon Musk, is ready to boldly go where no private company has legitimately attempted to go before: The International Space Station. (Live video of the rocket at Cape Canaveral in Florida is embedded above.)

Personalization Is Not A Feature

Sat, 19 May 2012 09:50:14 +0000

We’ve all watched from the sidelines as companies have come out in a burst of glory, and then, two years later, spent their venture capital, lost their user base, and failed to monetize. This begs the question - what are the factors that drive a company’s survival, differentiate it, and ultimately make it a winner? In today’s online world, personalization is increasingly making or breaking companies. The companies that win are the ones making personalization a key company value – not just a feature. In the early days of the web, consumers were happy just to gain access to information. However, as technology became more sophisticated, and as more consumers and companies came online, we quickly moved out of the access age and into a state of information overload, often leaving consumers frustrated and confused. Companies that helped consumers cut through the clutter to reveal relevant information had a critical and sustainable competitive advantage in their respective areas. The concept of relevance is critical to the success of Google, for example.

5 Simple Ways to Discover What People Are Dying to Read

Sat, 19 May 2012 09:50:14 +0000

This guest post is by Brad Smith of FixCourse.com. Blogging doesn’t have to be hard. It takes a lot of hard work and perseverance, but it’s not technically difficult. Anyone can (and should) do it. One of the hardest challenges to overcome is figuring out what your audience wants to read. You know, the type [...]

Originally at: Blog Tips at ProBlogger

5 Simple Ways to Discover What People Are Dying to Read

How to REALLY Follow Your Passion to the Bank: The $100 Startup Model

Sat, 19 May 2012 09:50:14 +0000

This guest post is by Chris Guillebeau of ChrisGuillebeau.com. More than a decade ago, I began a lifelong journey of self-employment “by any means necessary.” I never planned to be an entrepreneur—I just didn’t want to work for someone else. From a cheap apartment, I watched what other people had done and tried to reverse-engineer [...]

Originally at: Blog Tips at ProBlogger

How to REALLY Follow Your Passion to the Bank: The $100 Startup Model

Build Blog Products That Sell 6: Tell the World

Sat, 19 May 2012 09:50:14 +0000

This guest series is by Greg McFarlane of Control Your Cash. Welcome to the final installment in our hexalogy, concerning how to sell blog products in an era when people are reaching into their pockets and finding mostly lint. So far, we’ve discussed how to plan out products drawn from your expertise, create them, distinguish yourself [...]

Originally at: Blog Tips at ProBlogger

Build Blog Products That Sell 6: Tell the World

How to Create White Papers From Your Blog Posts and Use Them Effectively

Sat, 19 May 2012 09:50:14 +0000

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. Blogs can use white papers as part of their marketing campaigns to spread expertise, generate leads, get more subscribers, and to take advantage of many other [...]

Originally at: Blog Tips at ProBlogger

How to Create White Papers From Your Blog Posts and Use Them Effectively

Early Bird Tickets On Sale for Melbourne ProBlogger Event—#PBEVENT

Sat, 19 May 2012 09:50:14 +0000

Over the last few years I’ve hosted two events here in Melbourne for bloggers. What started in 2009 as a quickly pulled together and very cramped and crowded event for 150 bloggers has grown considerably. Today, tickets have gone on sale for our October Event and it is going to be big—both in terms of [...]

Originally at: Blog Tips at ProBlogger

Early Bird Tickets On Sale for Melbourne ProBlogger Event—#PBEVENT

What Makes Good Content Marketing Great?

Sat, 19 May 2012 09:50:14 +0000

Content marketing—using content to promote our product or service—is a favorite promotion method of today’s bloggers. Many of us are in the content business, so content marketing makes sense. The activities that come under the umbrella of content marketing are broad. They cover everything from guest posting to uploading content to purpose-built networks (like YouTube [...]

Originally at: Blog Tips at ProBlogger

What Makes Good Content Marketing Great?

The Must-have Blog Post Topic Generation Tool

Sat, 19 May 2012 09:50:14 +0000

This is a guest post by Eric Siu of Evergreen Search. Ideas are the beginning points of all fortunes—Napoleon Hill Unfortunately, sometimes it’s very hard figuring out how to come up with blog post ideas. And based on that quote, if you can’t come up with ideas, then it doesn’t look like you have a [...]

Originally at: Blog Tips at ProBlogger

The Must-have Blog Post Topic Generation Tool